Expanding Retail and Friendships
Jul 13, 2022 12:00AM ● By Story and photos by Debra Dingman
Fabiola Sizemore looks fabulous in front of an antique dresser used to display western jewelry and accessories.
DIXON, CA (MPG) - Having more retail shopping has been a priority of the Downtown Dixon Business Association for years since internet shopping and thanks to some creative women, new doors are opening.
Andria Aguilera, boutique owner who featured contemporary young women's apparel and more on the corner of A and First for less than a year, and who was ready to close, has moved around the corner into 108 North First Street, next to Pip Wine Bar. At the encouragement and support from fellow retailer Rebecca Robinson, owner of Uptown Collective, she joined with Christina Cerna and Fabiola Sizemore, and they re-started the business together as the Unique Boutique. They feature clothing, jewelry, and home goods to name a few.
"As my landlord, Rebecca knew I was going to close my store," Aguilera said. "It was too hard with a small child and having to be open all the time." Aguilera also felt she was grappling for inventory; trying to fill a very large square footage so she was compromising the quality of her collections, she explained.
But experienced business owner and past DDBA President Robinson had other ideas. Robinson lived years in Nevada City where the downtown thrives with small shops and where shopkeepers are innovative. She matched two other successful niche retailers with Aguilera to share the smaller storefront around the corner. It would give the women better exposure facing the main avenue but also less square footage to manage.
Robinson suggested the ladies could partner and split everything so now the store features more variety and offers more of a boutique feel. Between the three women, they opened last week. Aguilera brings contemporary young women's fashions; Sizemore brings the Vintage fashions and Home Decor by Tres Bandidas; and the unique antiques are by Vintage Affair owned by Christina Cerna and her sister, Rachel.
"We have a little bit of everything," said Sizemore while standing next to elegant displays created with meticulous attention. They take turns attending the shop and have built camaraderie.
"It's so nice. I think it's really going to work," said Aguilera. "They are really talkative and really fun. We're each about ten years apart so we can speak to a whole range of customers. They are also so knowledgeable about their products. Some of the items are very old. Now, I don't have to worry about filling a whole entire store and I don't have to be there every single day. I get to do the fun stuff like marketing, social media, plus I'm able to create my collections and be more in love with them."
They are open Thursday thru Saturday at 108 North First Street next to the Pip Wine Bar. Each of the businesswomen work one day a week.
"Rebecca has been super, super supportive," said Aguilera. "I really appreciate her for giving me the chance when nobody else would," said Aguilera.