For nearly five decades, Fisk’s Cyclery, 539 N. Adams St., has been a fixture in Dixon. The family-owned bike shop has operated since 1976 under owner Jim Fisk (pictured), who opened the business during the national bicycle boom of the 1970s. Photo by Nicolas Brown

DIXON, CA (MPG) - For nearly five decades, Fisk’s Cyclery, 539 N. Adams St., has been a fixture in Dixon, serving generations of riders from casual cyclists to experienced enthusiasts seeking reliable repairs.

The family-owned bike shop has operated since 1976 under owner Jim Fisk, who opened the business during the national bicycle boom of the 1970s. Fisk’s Cyclery is open 9:30 a.m. to 6 p.m. Tuesday through Friday and 9:30 a.m. to 3 p.m. Saturday.

Fisk said his interest in business began early.

“Ever since I was a kid, I liked to make money,” said Fisk.

As a teenager, Fisk worked multiple jobs and later decided to start a bike shop rather than attend college. With financial help from his parents, who supported his brothers through school, Fisk launched his business shortly after graduating from Fairfield High School.

“I started my shop in ’76, and I chose to build in Dixon because we could grow with the town,” said Fisk.

Fisk’s Cyclery is a full-service bike shop offering professional repairs on all makes and models, including electric bicycles. Services range from major tune-ups to minor adjustments, with an emphasis on fast turnaround. Photo by Nicolas Brown

Since then, Fisk has worked steadily, often six days a week, until recently scaling back. Now 71, he said he takes two days off each week but remains deeply involved in daily operations.

“Customer service is number one and I do everything,” said Fisk. “When repairs are done, I know they’re done right.”

Fisk’s Cyclery is a full-service bike shop offering professional repairs on all makes and models, including electric bicycles. Services range from major tune-ups to minor adjustments, with an emphasis on fast turnaround. The shop also laces and trues motorcycle wheels, which involves adjusting the tension of the spokes, and sells bicycles and accessories from brands such as Redline, Eastern Bikes and Diamondback.

According to Fisk, affordability and practicality guide his business decisions.

“I carry everyday everything, from tires, to tubes, to grips; the stuff people use regularly,” said Fisk. “Too many shops carry expensive stuff for the image, but then it doesn’t sell. I carry what I sell.”

While the shop sells bikes primarily to families and recreational riders, Fisk said many owners of high-end bicycles rely on the shop for service.

“All the people who have expensive bikes come for my service rather than bikes,” said Fisk.

Fisk attributes Dixon’s strong cycling culture to the city’s size and infrastructure.

“Dixon’s small and it’s safe to ride a bike,” said Fisk. “You can go anywhere in Dixon through the neighborhoods, and a lot of the new areas have bike routes and lanes built in.”

The rise of electric bicycles has also changed the local cycling landscape. Fisk said e-bikes have expanded the market, particularly among older riders.

“The market for older people who wouldn’t get bicycles are getting e-bikes,” said Fisk. “You have more energy to go longer without all the pedaling.”

Despite changes in technology and trends, Fisk said his philosophy has remained consistent.

“They pay good money, I give good service,” said Fisk. “It’s not them against me or me against them; we work together.”

According to Fisk, he has no immediate plans to retire, though he may consider it in the coming years.

“I just love my work so much,” said Fisk. “If you take care of your customers, they take care of you.”

Even as some longtime customers no longer ride, Fisk said many still stop by the shop.

“There are people whose kids are long gone and they don’t ride bikes, but they still stop by just to say hi,” said Fisk.

For more information, visit fiskscyclery.com or call 707-678-4330.

While the shop sells bikes primarily to families and recreational riders, Fisk said many owners of high-end bicycles rely on the shop for service. Fisk attributes Dixon’s strong cycling culture to the city’s size and infrastructure. Photo by Nicolas Brown