Rodriguez Western Wear opened May 1, 2025. Since then, the Rodriguez family has remained active in the community, participating in downtown events such as The Christmas Tree lighting and Brewski Fest. Photo by Nicolas Brown

Correction: In the March 20 Dixon Independent Voice story, “Rodriguez Western Wear Plans Expansion with New Boutique Location” the owners of Rodriguez Western Wear were mistakenly credited as Mayra and Robert Rodriguez. While Mayra is correct, her husband's name is Michael Rodríguez. 

DIXON, CA (MPG) – A local family business rooted in Western culture is preparing to expand in downtown Dixon as Rodriguez Western Wear plans to open a new boutique location in early April.

Owned by Mayra and Robert Rodriguez, the store currently operates inside The Farmer’s Tan, 120 W. B St. The couple plans to relocate their women’s department to a new space at 100 N. Adams St.

Rodriguez Western Wear first opened in Dixon May 1, 2025.

“My parents own a western store in Woodland; they’ve been in business for 25 years, and I’ve always wanted my own store,” said Robert Rodriguez. “All my goals are lining up right now.”

Several members of the Rodriguez family support the business.

“It’s not just our kids,” said Mayra Rodriguez. “I have cousins helping me, my brothers, my uncle.”

In addition to selling Western clothing and accessories, Mayra Rodriguez creates some of the products sold in the store. She has spent about five years working with leather as a hobby that eventually grew into part of the business.

“I do leatherwork and tooling,” she said. “I’ve done cellphone cases, earrings, bracelets, belts and even a center console for a truck.”

The couple said their shop reflects the Western lifestyle they grew up with in the region.

“It’s a way of life,” said Mayra Rodriguez. “I was born and raised here. My grandparents were farm workers. It’s the way we dress; it’s our lifestyle. For me, it’s who we are.”

The new boutique space will allow the business to set its own hours and expand its women’s clothing offerings.

“We’re inside The Farmer’s Tan at the moment, so we go by their hours,” said Mayra Rodriguez. “Here, we go by our own hours, it’s ours. I’ve always had a little dream of having my own women’s clothing boutique.”

The new space, called La Casa de La Vaquera, which translates to “House of the Cowgirl,” will focus on women’s Western apparel.

Among the store’s most popular items are hats and caps.

“What we really sell out of is our caps and trucker hats,” said Mayra Rodriguez. “That’s a really hot item here.”

Since opening last year, the Rodríguezes said the Dixon community has supported the business.

“I’ve met so many wonderful people,” said Mayra Rodriguez. “Everyone is just excited. We just want to bring our Dixon folks the clothes they need.”

Robert Rodriguez said he has also worked to support local events and youth programs.

“I try to sponsor teams or help out where I can,” he said. “Just trying to get our name out there.”

Opening and establishing a storefront has been one of the biggest challenges for the business, Robert Rodriguez said, noting that he has been funding the venture gradually.

“Trying to establish a location,” he said, “it’s a slow process workwise, so I’m funding this as we can.”

The couple said their goal is to continue growing the business locally while creating a welcoming place for customers.

“I want everyone to feel comfortable and welcome and to fulfill their needs,” said Robert Rodriguez. “I want this to be a community store where they can find all their western needs and leave with a good experience.”

For Mayra Rodriguez, the store also reflects the culture of the community she grew up in.

“It’s our culture, it’s our roots, it’s our style,” she said. “I want them to leave our store being proud of our town.”